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Sharon Village Care Homes to Enhance Seniors Care in Southwestern Ontario
Care facility merger will bring six facilities together under one cohesive brand
January 7, 2014 – London, Ontario – Peter Schlegel, President announced the merger of six senior care homes in Southwestern Ontario this morning when they unveiled the new Sharon Village Care Homes umbrella organization. The new corporate entity brings together Kensington Village, Bonnie Brae, Tyndall Seniors Village, Saugeen Valley Nursing, Strathcona Village Homes and the not-yet-operational Earls Court Village, in order to create one signature seniors health care and service provider.
Developed in consultation with ZOO Media Group, the new Sharon Village Care Homes brand clearly articulates the organization’s ongoing commitment to compassionate seniors care. The name itself pays tribute to the very first Schlegel family-operated nursing home, which was located on Sharon Road in London, Ontario.
“The new Sharon Village Care Homes brand and organizational structure clearly articulates the Schlegel family commitment to retirement,” said Peter Schlegel, President. “Compassion, consideration, honesty and companionship have been at the heart of our operations for a long time. Now they’re at the heart of our branding.”
Peter noted that the corporate rebrand and amalgamation would have no impact on staffing or daily operations at any of the facilities. As such, the leadership team would remain intact, and there are no plans for staffing changes. “Residents will see the same smiling faces tomorrow, that they saw today,” explained Peter Schlegel.
A full range of marketing collateral has been developed in order to support this new branding experience. This includes new signage and the launch of a new corporate website (www.svch.ca).
“The branding for Sharon Village Care Homes came naturally,” said Sandra Dugas, Partner and Marketing Director at ZOO Media Group, the agency responsible for the rebrand. “The family’s core values of integrity, dignity and understanding, clearly reflected their commitment to care; our branding approach simply articulates this in a fresh and modern fashion.”
Potential clients are encouraged to contact any of our Sharon Village Care Homes properties to schedule a tour.
Sharon Village Care Homes Property Contacts:
Earls Court Village Nursing Home, London, ON 519-274-3028
Kensington Village Nursing & Retirement Home, London, ON 519-455-3910
Saugeen Valley Nursing Home, Mount Forest ON 519-323-2140
Strathcona Village Homes Seniors Condos, Mount Forest, ON 519-509-9100
Tyndall Seniors Village Nursing & Retirement Home, Mississauga, ON 905-624-1511
Media Contact: Amy Schlegel 519-476-8088
Nursing: It’s a 24-Hour Job
What would you do if you witnessed a tragic accident? Would you stare in shock? Call an ambulance? Or rush to the aid of the victim? It’s a tough question for many people to answer.
Unless, of course, you’re a nurse.
When you’re a nurse, your gut instinct is to help. Life-or-death situations are what you train for, after all. Just ask Paula Thomson, the Administrator at Bonnie Brae Nursing Home and the soon-to-open Earls Court Village Long-Term Care Facility. In 2010, Paula witnessed a devastating on-ice accident at a Junior C hockey game between the New Hamburg Firebirds and the Woodstock Renegades. At one point during the match-up, two players got into a bit a scuffle, which required Kevin Brown, a linesman at the game, to step in and diffuse the situation. Except, at the exact moment that he approached the players, they both tumbled to the ice sending limbs and blades flying in every direction… including directly at Kevin.”
I kind of remember,” Brown said in an interview with the Sentinel-Review, recounting the fight that changed his life. “I didn’t see the skate coming up but I knew I had a job to do and break up a fight. I remember being on my knees and bleeding.” This is because Kevin’s carotid artery had been sliced by an errant blade during the fight. Confused, Kevin skated over to the New Hamburg bench following the incident, where he immediately collapsed. He would have died if it weren’t for the smart thinking of Firebirds’ trainer Greg Henning, Woodstock trainers Dan Dukes and Bert Cowell, and Nurse Thomson.
“Kevin had his hand clasped over his neck and you could see the blood pulsating from him,” recalled Thomson in the Sentinel-Review article. Forced to improvise, Thomson quickly cut the straps from Brown’s helmet, making sure to keep pressure on his neck. “The trainers did a great job maintaining pressure,” Thomson said. “The group of us worked very well together keeping calm and doing our best to ensure Kevin had a fighting chance once he reached the hospital.” Nurse Thomson, along with the trainers, was later recognized for her efforts with an award from the hockey association.
Kevin, who now has a large scar on his neck as a reminder of that fateful night, suffered a stroke due to massive blood loss. That being said, he could have lost his life if it wasn’t for Thomson’s immediate response.
While Kevin doesn’t remember a lot from the night of the injury, Nurse Thomson knows that it’s a memory she won’t soon forget. “I couldn’t sleep the next couple of days not knowing how Kevin was,” said Thomson. Worried, Nurse Thomson tracked down the cellphone number of Kevin’s father, Murray. “When Murray answered the phone, I told him my name and that he probably didn’t know who I was. His response was, ‘yes I do, you saved my son’s life.’”
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