Sharon Village Care Homes to Enhance Seniors Care in Southwestern Ontario
Care facility merger will bring six facilities together under one cohesive brand
January 7, 2014 – London, Ontario – Peter Schlegel, President announced the merger of six senior care homes in Southwestern Ontario this morning when they unveiled the new Sharon Village Care Homes umbrella organization. The new corporate entity brings together Kensington Village, Bonnie Brae, Tyndall Seniors Village, Saugeen Valley Nursing, Strathcona Village Homes and the not-yet-operational Earls Court Village, in order to create one signature seniors health care and service provider.
Developed in consultation with ZOO Media Group, the new Sharon Village Care Homes brand clearly articulates the organization’s ongoing commitment to compassionate seniors care. The name itself pays tribute to the very first Schlegel family-operated nursing home, which was located on Sharon Road in London, Ontario.
“The new Sharon Village Care Homes brand and organizational structure clearly articulates the Schlegel family commitment to retirement,” said Peter Schlegel, President. “Compassion, consideration, honesty and companionship have been at the heart of our operations for a long time. Now they’re at the heart of our branding.”
Peter noted that the corporate rebrand and amalgamation would have no impact on staffing or daily operations at any of the facilities. As such, the leadership team would remain intact, and there are no plans for staffing changes. “Residents will see the same smiling faces tomorrow, that they saw today,” explained Peter Schlegel.
A full range of marketing collateral has been developed in order to support this new branding experience. This includes new signage and the launch of a new corporate website (www.svch.ca).
“The branding for Sharon Village Care Homes came naturally,” said Sandra Dugas, Partner and Marketing Director at ZOO Media Group, the agency responsible for the rebrand. “The family’s core values of integrity, dignity and understanding, clearly reflected their commitment to care; our branding approach simply articulates this in a fresh and modern fashion.”
Potential clients are encouraged to contact any of our Sharon Village Care Homes properties to schedule a tour.
Sharon Village Care Homes Property Contacts:
Earls Court Village Nursing Home, London, ON 519-274-3028
Kensington Village Nursing & Retirement Home, London, ON 519-455-3910
Saugeen Valley Nursing Home, Mount Forest ON 519-323-2140
Strathcona Village Homes Seniors Condos, Mount Forest, ON 519-509-9100
Tyndall Seniors Village Nursing & Retirement Home, Mississauga, ON 905-624-1511
Media Contact: Amy Schlegel 519-476-8088
